Re Written Evaluation, Question Four

Who would be the audience of your media product?

Also how did you attract/address your audience?

When looking at the genre, chick flick we knew that this style of film usually relates to females. We also knew that if we were going to be filming 4 female characters in a school it would be aimed at a younger audience; preferably our viewers would be in school themselves. From these ideas we then went on to find out if this was true. Would girls aged 12-18 be interested in a chick flick. So we conducted a questionnaire, we asked as many people as we could to fill it out. After looking at the results we knew what age and gender our target audience was so we certified it age 12. This was so that some of our younger viewers as well as older viewers would be able to watch the film.

One thing we didn’t know was what our viewers be able to relate to, what do they like? We needed to make sure that we had a more personal understanding of exactly who our viewers were. I decided to create a voki. In doing this I was able to think about what my viewer would look like and what kinds of things she would be interested in. By creating a name for her and the things around her I was able to make it more personal and create a visual idea of who would watch our film. In doing this it meant that whenever we would make decisions about the film I would relate it to the voki as if they were a person and think, would she like this?

The ways in which we addressed our target audience was by having distinct stereotypical characters from 4 different social groups you might find around a school. This meant that we were be to attract different kinds of audiences but the majority being young girls. We also made sure that each character fitted the conventions of their social group. This would make it easy for the viewer to recognize the different characters straight away. We wanted to make the characters likeable so we decided to show friendship between the 4 very different girls as the common denominator. This is one thing that we knew our audience would respond well to. A theme of friendship was found in most of the chick flicks we researched: ‘Mean Girl’, ‘Wild Child’ and ‘St. Trinians’. By recognizing this as a common ground for what we see in other chick flick films we knew that combining the 4 characters as friends would be successful and that our target audience would respond well to this.

The final way of making sure we were targeting the right audience was to get girls from different ages between our target audience to watch our film opening. We asked them questions concerning the film like ‘were the characters easy to relate to’ and the replies where positive. We also asked them, ‘who was your favourite character’ and we had one reply, ‘all of them’. This reassured us that we were addressing our target audience in the right way.

Below is a video of the feedback and reactions we got from to people within our target audience.