Re Written Evaluation, Question Three

What kind of media institution might distribute your media product and why?

A leading independent distribution company that releases films to the UK and the Republic of Ireland is, the Entertainment Film Distributors. Founded in 1978 they have distributed films like ‘Sex and the City’ and ‘St. Trinians’. Films of which they have released have won, 38 Oscars and 22 BAFTA’. I think that originally when looking into what company would do the best job of distributing our film I would have looked at this company, however after looking at other companies, I believe the best company to go with would be Universal.

Companies like Paramount or Warner Brothers are the dominating companies of the media industry. This is because they are American, big budget business that can afford to distribute the films they feel fit with their brand. These are usually slightly sanitized films because they are distributing to the world and want to appeal to wide ranges of people. They want to protect their brand image and in doing so you hardly find them making for instance, social realist films. Although our film doesn’t fit into that genre it is British and it isn't completely sanitized in that way.

Other smaller independent companies like Coffee Films wouldn’t fit our film because we would need the budget in order to reach all of our target audience and with a genre like chick flick it is sometimes harder to do it on a small budget. This is especially when it would mainly be filmed in a school were there would have to be a lot of actors/actresses.

Therefore I wanted to look at a distribution company that not only have the budget but and influences from the UK. The perfect distribution company for us would be Universal. This is because Universal have decided to join with a British film company called Working Title. By combining the two and creating this synergy it means that they are able to get a mix of influences when distributing films. They have produced box office hits like: ‘Bridget Jones: Edge of Reason’, ‘Bridesmaid’ and ‘Snow White & the Huntsman’.