Re Written Evaluation, Question Two

How does your media product present particular social groups?

During the development of the film opening we wanted to make sure that we had clear characters that would fit the conventions of a chick flick. We also wanted the individual characters to be relatable to our audiences. Because of the different styles we all had within the group it meant that we were able to develop our characters. We decided to go down a stereotypical route because we knew that it would fit the traditional conventions of a chick flick.

During this process we researched into different chick flicks, however one stood out to us, and that was St. Trinians. This is because they represented different social groups traditionally. They stuck to the conventions that would apply to each character and was successful in portraying the individual groups. When watching the trailer I found myself categorizing who I am and trying to think which social group I would be in. I knew that this was a successful way of presenting different social groups because it meant that I was relating to the characters. I wanted to have the same affect on our audience, therefore we decided to represent four different social groups in the same traditional way.

When we had to choose what social groups to represent, this was easy for us to decide because we are all female students and we know the kinds of stereotypical social groups you find in school. We matched each person to a social group and developed it from there. We decided on names, personalities and what they might like. By developing each character in this way it meant that we had a good understanding of how to represent each social group and the conventions around each one.

Below are some of the clips which gave us the inspiration to represent different social groups in the way that we did.